No one dreams of staying stuck in an affair floating into an abyss. You know, trapped in the friend zone in a mind numbingly dull relationship where you give and give and give, but never get anything in return. But, enough about my college dating life… The point of...
The Getting To Know You / Indoctrination Series Most business owners know leads need to be nurtured before they’ll buy. We’ve all heard stats like 50% of prospects not being ready to buy today, and 79% of leads never buying at all, thanks to a lack of nurturing. But...
A discussion about auto-responders I had with a salesman in a financial services company last week got me thinking… Is an auto-responder too robotic to build a real relationship? Is it more of a “repetitive sales message” than a rapport-building...
OMG!!! An Unsubscriber! Warning, A Bit of A Rant! I wish I had a dollar for every time a new client, friend, business associate or online newbie came up to me screaming those words. “OMG! I just got an unsubscriber from my email marketing list”. What will...
In today’s world of Social Media, Web 2.0, SMS, and other new shiny objects it’s easy to think that email marketing is dead. Maybe you believe it because your own results have been dropping or are non-existent. Email marketing used to be the most powerful way there...
